FIFA vs. Toronto Cannabis Shop: World Cup Trophy Bong Pulled After Cease-and-Desist

A Toronto cannabis retailer has gained international attention after being subject to a cease-and-desist letter from FIFA lawyers over the design of a bong. The bong, shaped like the World Cup trophy, retailed for C$50, but the store reportedly sold only ONE unit. Sean Kady, owner of 'Cosmic Charlies', said the idea was to capitalise on World Cup tourism, with Toronto set to be one of the host cities.

But on June 12, 2026, Kady said his stores received a legal letter from Lipkus Law, acting on FIFA's behalf. 

The letter alleged infringement of FIFA's intellectual property and demanded that the company:

Stop selling the bong;
Stop advertising it;
Provide sales records;
Disclose suppliers;
Provide marketing materials;
Provide information regarding profits.

“I poked the bear. I guess it was to be expected,” Kady said, "I'll never forget the time FIFA gave me a red card."

On June 15th, Reuters filmed Kady destroying the last remaining bong, as per FIFA's request, with Kady remarking, "The cost of breaking one bong definitely could never buy me all the PR that we've gotten."

When he first put the bong on sale, Kady suspected FIFA lawyers might eventually come for him - Football's governing body is notorious for protecting its trademarks and commercial interests.

“I do hope that FIFA comes and gives me a cease-and-desist,” he told The Canadian Press ahead of the World Cup. “I would frame it. I think it’d be really funny, but we’ll see.”

Now that he has the letter, he plans to do just that.

“I am going to frame it. One hundred per cent,” he said.

“I’m just deciding which part. It’s quite long, to be honest.”